Maciej Majchrzak, PBD.pl
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Rainbow typeface was commissioned by PBD (pbd.pl) for their client Rainbow Tours S.A. (r.pl), the leading tour operator in Poland. The typeface is one of the elements of rebranding, of the new visual identity of the brand Rainbow. The visual appearance of the typeface has been based on the new R-signet. Rainbow is a sans serif of warm and friendly appearance and solid construction. Type family consists of three styles: eye-catching Display (logotype is built using this style) for short headings and advertising slogans, and Regular and Bold intended for using in longer texts